能書き

のうがき

Common word

noun

advertising the excellence of one's wares, boasting, self-advertisement

statement of the virtues of a medicine, description of the virtues of a drug

能	ability, talent, skill, capacity
書	write

かれ

、

のうが

りっぱ

、

い

やす

おこな

かた

、

わ

His boosterism makes it sound wonderful but I wonder if he understands how hard it's going to be to actually carry out